I turn customer insights into measurable revenue.

At Conrad Electronic, I lead the customer experience of an online store with €400M GMV, across seven product teams. Ten initiatives from my area delivered €30.3M in EU revenue impact last year, nine of them A/B-tested.

Contact See the work

Based in Munich. German and Italian native, English business proficient.

Nico Santangelo, portrait in a dark blazer against a dark slate background

The record, in four numbers.

€30.3M

incremental EU revenue at Conrad in one year
400+

user interviews run leading to actionable insights
4

teams built
11

people led across different teams

Where the work was done.

Retail, travel, insurance, HR tech, comparison and media, mostly mid-transformation.

Employers, 2006 to today

Conrad Electronic

German technology retailer serving businesses and consumers across Europe, from components and measurement equipment to factory automation. Trading since 1923.
conrad.de
FTI Group

Europe's third largest tour operator, more than 11,000 employees across over 90 subsidiaries. Filed for insolvency in June 2024.
Smart InsurTech

Operates SMART INSUR, the platform connecting insurers, brokers and distributors in the German insurance market.
smartinsurtech.de
Experteer

Munich career marketplace for senior and executive roles, connecting headhunters and recruiters with pre-selected candidates.
experteer.de
CHECK24

Germany's largest comparison portal, covering insurance, energy, finance, telecoms and travel.
check24.de
CHIP Digital

Consumer technology publisher and one of Germany's largest tech media brands, with 23 million monthly active users at the time.
chip.de

Consulting clients through N+

DevelopX

Start-up builder that helps companies build, transform and scale digital business models from idea to market rollout. Part of TruVenturo.
developx.com/de
IMERO

Checks and translates food and cosmetics labels for global markets, pairing AI with expert validation of declaration compliance.
imero.io
Ryd

Connected car service for paying at the fuel pump from a phone, available across Europe.
fleet.ryd.one/privatkunden
VEOMO

Independent mobility consultancy that plans and runs mobility concepts for real estate, cities and companies.
veomo.com
Rankscale

AI visibility platform. Monitors and improves how brands appear across ChatGPT, Perplexity, Gemini and Google AI Overviews.
rankscale.ai

What I build

Four building blocks that make the right things happen and keep paying off.

The same four in every company I've worked for.

Operating model

How a company makes decisions and learns whether they were right. I align changes at leadership level before asking teams to work differently. Every role gets a written scope and a named owner. I write goals so that teams who weren't there can still understand them. And nothing goes into a backlog without evidence.

Product research

Research delivers customer insights that turn a question into a decision. I set up research with three roles: researchers tackle strategic questions, ResearchOps runs the panel, repository and recruiting, and product teams run their own studies with coaching. A research team is always smaller than the company it serves. So instead of taking ad-hoc requests, it enables teams to do research themselves.

Design system

A design system lets designers and developers build faster and better, because they speak the same language and design and code stay in sync. That only lasts if the system is run as a product: with its own team, backlog and a metric it can be measured against. Who owns it and who may change it is settled before the first component is built.

Product design

Design turns a well-framed problem into a solution that works, and AI has changed how fast you get there. Every initiative starts with a written problem statement and a hypothesis anyone can look up. Designers explore several directions and build coded prototypes on the design system. Every solution goes live as a test, so we can measure whether it works.